Trading & Brokerage

On the financial pages of Publications GmbH, investors can find current trading news, independent comparisons, order fee calculators, trading webinars, exciting interviews as well as comprehensive financial knowledge about all asset classes from stocks to ETFs, options to certificates.

If you don't want to miss an investment trend, we recommend our free Finance Newsletter to subscribe.

Launched in April 2000 under the name and relaunched in the following year under, the financial portal has been the leading German broker comparison site for over 20 years. In the meantime, however, topics such as ETFs, RoboAdvisor, financial knowledge, capital investment, gold, Bitcoin, foreign exchange trading, trading webinars and old-age provision are increasingly in the foreground.

Insider Alarm is the leading German-language financial portal on director dealings and insider trading. The primary focus is on shares from the DAX, MDAX and other indices of the Dax family. The latest insider purchases and sales are displayed on a daily basis.

For over 20 years, traders have been voting the Broker of the Year in various categories every year. The main category is the election of the "Online Broker of the Year". The next election for Broker of the Year 2022 starts on 1 March 2022 and ends on 31 March 2022.

Brokerwahl 2021

Our customers are our partners - for over 20 years


Decision maker

92 percent of our readers are the sole or main decision-makers in the household when it comes to financial matters

Gender distribution

86 percent of our readers are male. But women are catching up (formerly under 10%) and are already at 14 percent


89 percent of our readers are primarily interested in equities; this is followed by ETFs, funds & savings plans

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Brands work best in a trusted environment with other well-known brands. As soon as your brand appears in a trusted financial portal like, the attention of readers increases. Brands can increase this attention through target group-oriented content.

Financial topics

Over 3 million traders visit our financial pages each year on topics such as day trading, brokerage, digital asset management, retirement planning, financial literacy, ETFs, interest rates, loans, investing, insider trading, taxes, real estate, options and futures.


Here you will find further information about our Media kit.


Broker election 2021 decided - these are the winners of the election for Broker of the Year 2021

Broker election 2021: the already 21st edition of the election for Broker of the Year, which took place from 01 March to 31 March 2021 at, has been decided. comdirect defends title as Online Broker of the Year Traders and investors were able to vote for their favorite broker in a total of 6 categories Record participation: over 98,000 participants voted for the best brokers DEGIRO [...] is in front

In a comparison of comparison portals (sic!), is clearly ahead of other broker comparison portals. Especially in the last 18 months, was able to continuously increase visibility and reach. Whereby the visibility is a relative value and an increase of the visibility always goes at the expense of competitors. Thus, competitors can nevertheless achieve more reach than in the previous year while visibility is decreasing [...].

Broker Election 2020 - These are the winners!

In the 20th anniversary year of the broker poll, over 49,000 traders (2019: 36,000 participants) voted on the best broker in each of these 6 categories from March 03 to 31: Online Broker ETF Broker Daytrade Broker Forex Broker Futures Broker CFD Broker There were favorite wins, but also real surprises! Above all, the new generation of brokers, with [...]

WordCamp Europe in Berlin - a top event!

From June 22-24, 2019, the largest WordCamp to date (worldwide!) took place in Berlin at the Estrel Congress Center.
In addition to current and high-quality technical presentations, interesting exhibitors (including our technology partners from Raidboxes, WPMU DEV, TMS, etc.), there were also a number of interesting events. For example ...

Broker test order fees index increased again

The Broker-Test Order Fees Index (BOI) rose by 2.08 points in June compared to the previous month to a value of 73.25 points. The reason for this was a renewed increase in order fees at Postbank as of May 20, 2019 by up to 50% in some cases, as well as an increase in the order commission for the Freebuy Depot of ...

Broker Award - these are the winners of the broker award 2019

Already for the 19th time, the election for Broker of the Year took place at In the period from 01 to 28 March 2019, traders could vote for their favorite broker in 6 categories. A total of almost 36,000 traders (previous year 33,000) took part in the broker election 2019. Compared to 2018, there were ...

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